Q4. Who
would be the audience for your media product?
Our target
audience profile consists of the film being rated aged 15+ aimed at those
individuals who have a keen interest in thrillers, action, fast paced, suspense
films. Film fanatics who are technology enthusiasts. Whereby, since doing our
market research we gathered that it is mostly male dominated although aimed at
females also. Further, the main attraction for our film is the use of camera
cuts between scenes in order to emphasize on our theme of that being a
psychological thriller.
In order to portray our theme, we would endeavor to use a
range of marketing strategies to grasp the interests of our audience. For
example, in our poster we would include a long shot of the main character being
placed in the middle of the positioning frame with other elements of the film
surrounding himself. The way we are trying to portray our film has been
influenced by other successful film thrillers for instance: ‘The Expatriate’ or
‘Taken’.
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| Target Audience |
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